The Industrial Design Department has a vision to become a center of world class education, research, and international standard industrial design development in Indonesia covers transportation design, jewelry design, trend and lifestyle, digital modeling technology, casting technology, interaction design, user experience, and branding strategic.
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Several collaborations have been carried out by the Industrial Design Department with many national and international institutions such as the East Java Provincial Government, Surabaya City Government, Vocational High Schools in Indonesia, Adobe Training Center and Autodesk for International Certification, Sheffield Hallam University (United Kingdom), and many again. The Industrial Design Department has also been affiliated as a member of the Indonesian Industrial Product Design Alliance since 2016.