Economic development in developing countries is not always the same as economic development in developed countries. In developed countries, economic development generally starts from the agricultural economy era, then the industrial era, then the information economy era, and then the creative economy. As for developing countries, the four wheels of the economy do not run sequentially, but run simultaneously/parallel.

This phenomenon shows that a different approach is needed to encourage the growth of the creative economy, especially product design in Indonesia, the complexity faced by the creative industry in each product design field is strongly influenced by the differences in their respective contexts. This difference in context is an important issue to be discussed by both creative industry players and academic institutions in Indonesia. Moreover, the COVID-19 pandemic has led to demands for adaptation and the existence of product designs in Indonesia. The contribution of product design in Indonesia is required to be more adaptive and synergistic with the pandemic situation in Indonesia. The National Seminar on Indonesian Product Design provides an opportunity for all parties related to product design to discuss and exchange ideas with each other.

KKDPI (Indonesian Product Design Creative Conference 2021) is a national conference activity organized by the Product Design Department of the Sepuluh Nopember Institute of Technology – Surabaya. KKDPI is the first conference activity specifically for online virtual-based industrial product design initiated by the Product Design Department of the Sepuluh Nopember Institute of Technology – Surabaya. KKDPI aims to accommodate and present the latest issues, especially the existence of product design in the face of the COVID-19 pandemic, which comes from the views of various parties, both product design actors, policy makers and academics in the field of industrial product design.

Furthermore, KKDPI can become:

Reference for policy makers related to product design, especially with regard to its existence during the covid 19 pandemic.
Forum to establish relationships between various parties related to product design.
Is a publication channel that was built together to become a nationally prestigious activity for academics in the field of product design.
It is an activity that is the implementation of a collaboration forum for product design study programs throughout Indonesia in collaboration with the Alliance of Indonesian Industrial Product Designers.