LASIO POSTMODERN WOVEN STOOL DESIGN AS A PRODUCT OPPORTUNITY

Background

Limited edition products have become a special attraction for consumers in Indonesia, because of the consumptive nature that grows to meet consumer tastes and prestige in owning these limited edition goods, so the selling price is higher than products with mass production systems. There is a considerable opportunity in the furniture industry in the domestic market to observe the phenomenon of consumers trying to be different, starting from the style of clothing to the interior of their homes. Currently, companies that are engaged in bespoke furniture or furniture made to order are starting to appear. Especially when content creators display unique home furnishings so that the bespoke furniture company gets more attention from the public according to the target market.

The design style that is often used as a reference for this limited edition product is dominated by a postmodern style in which the design does not have rules, starting from shape, material, to color selection, which is carried out through exploration and the designer’s imagination. It was carried out by collecting data starting from literature studies such as the definition of stool and its types, reviewing postmodern design styles and their application to furniture products, wicker characteristics and supporting materials, conducting in-depth interviews with target users with middle to upper financial levels to find out their tastes and desires. .