The smart mirror manufacturing market is expected to grow at a CAGR of approximately 8% between 2023 and 2033, representing the fastest growth for the commercial sector. This can be used as a long-term marketing strategy regarding technology in retail, as the potential for technological familiarity with mirrors increases over time. More than 80% of people consider using smart mirrors to be the most suitable solution for beauty activities, especially appearance, making cosmetic mirrors potentially the best embedding option. This research aims to utilize the smart mirror concept with e-kiosk functions and creative marketing into an interactive mirror that will be integrated into the display shelves of beauty stores. The research method uses Design Thinking theory with in-depth interviews, observations and questionnaires as a qualitative approach and is supported by reference journals and similar research. The further development of the product is the result of various analyzes and user tests. The final research result is a prototype set of advertising shelves with an interactive mirror, designed to attract customers from the informative sector and new experiences. The user experience validates the potential for future development, which is often positive because they feel comfortable and want to try to explore this product that they believe is visionary.