Consumer behavior toward food and drink consumption has shifted from providing everyday needs to being a method of improving connections with others and generating memorable experiences for oneself and others, especially in Generation Z. Generation Z has a characteristic of preferring personalisation, according to McKinsey, 76% of consumers will spend money on personalisation but on the one hand, 71% of young people experience loneliness because of too much use of social media. According to BPS, Indonesia, the world’s eighth-largest tea producer with a production capacity of 136,800 tons in 2022, had a 49.28% decrease in tea consumption between 2006 and 2021. The goal of this study is to provide a memorable tea brewing experience with friends, with an emphasis on expanding tea enthusiasm among younger consumers. The methods used include in-depth interviews and shadowing of Generation Z as users, focusing on their common habits when meeting friends, as well as observations and in-depth interviews with tea house baristas and managers regarding the brewing process and market segmentation. Concept for this project is to create a memorable tea experience with loved ones that enhances the sense of togetherness. From analysis results indicate the need to develop a tea set that supports the tea brewing process, including cups, cup holders with deep questions for communication interaction, a main pot for hot water storage, a personal pot for each user serving as a tea brewing tool, a tray as a platform and for the brewing process, tea leaf storage containers, and a tea leaf holder containing information on the benefits of different types of tea.