Watches are one type of fashion accessory or apparel accessory. The watch has the main function as a timepiece that is used on the wrist. This product is an essential accessory for some people because it not only provides functional value but also aesthetic value. Clothing and fashion accessories do not only function as body coverings but as a means of communication to convey one’s personality. Balancing consumer needs for goods with a background of self- expression, causes producers to compete to produce products that not only have functions but also reflect the consumer’s personality. In this era of digitalization, social media has helped accelerate the flow of information, making buying and selling activities easier. The market segment is easier and wider to reach. Oddly satisfying is an internet phenomenon that every teenager who is an active user of media social encounters. Oddly satisfying videos are identified as various types of content from mixing colors, popping pimples or simply cleaning something. This hashtag has a wide variety of content but can be combined with one feeling that all viewers get, namely the feeling of relaxation. Along with the increasing number of analog watch enthusiasts, innovation must continue to be developed. This innovation can be developed based on trends that open gaps for the oddly satisfying niche market segment. Watches have symbolic value with unique meanings and ties to each individual so they are not easily replaced. Therefore, watches were chosen as the right product for developing photochromic coloring techniques with the aim of being a forum for developing innovations in the form of oddly satisfying phenomena.