Shoes are one of the essential needs that not only support the safety and comfort of humans in their activities, but also complement the appearance of its users. One of the important aspects considered in designing shoes is accessories, embellishments, or decorative ornaments. The development of trends in women’s footwear products also includes the addition of accessories and decorations, which support the mindset of women in expressing themselves through fashion. In line with these conditions, the Indonesian Minister of Industry, Mr. Agus Gumiwang, said that the leather industry, which includes finished goods and footwear, grew positively by 13.12 percent in the second quarter of 2022. In this design, one of the potentials that will be developed for the leather footwear industry is by exploring and adding accessories as a form and identity and medium of expression of its users. By using the literature study method and analyzing the preferences of target users, it is found that one of the attractions of accessories lies in its application as a feature on the product. With the addition of the convertible feature, users are not easily bored with the look of the shoes and feel involved in choosing their appearance. Furthermore, using the methods of experimentation, design development, prototyping, and product testing, three series of women’s shoe designs with a variety of shoe accessory features were produced, whose concepts were tailored to the target users.