Visual Communication Design ITS have higher education goals that refers to:

• Administering industrial product design and visual communication design-based education, research, and public service while incorporating technological, communication can management advancement in serving social needs including government, community and industry as whole.
• Producing graduates that can think critically and scientifically, creative and innovative, communicative, collaborative, having ICT skill, self-learning improvement, and can embrace multi-cultural differences.
• Safeguarding and developing social morale and ethics
• Producing research and design works that are useful, innovative, and adaptive according to cultural development
• Producing a mutualistic cooperation with industry, government, and both local and foreign communities
• Carrying design education efficiently, innovatively, and continuously.