UNDERGRADUATE PROGRAM

Study Program

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Visual Communication Design Undergraduate Program

Vision, Mission, Values and Goals

Vision

Become a world-class study program, contribute to the independence of the nation, become a reference for education, research and community service in visual communication design science in facing industry in the future.

Mission

Organizing an international-oriented creativity and technology-based Visual Communication Design education;
Produce graduates who are design minded and able to face the problems and challenges of the design industry in the future;
Take an active role in the scientific development of visual communication design through national and international research activities;
Actively participate in solving problems faced by society, industry, central and local government in facing challenges development of business, media and technology through research activities and community service.

Values

Values that are hoped to be inculcated by Visual Communication Design are by the following:

Ethics and Integrity; whether in social, governmental, or professional situation, resolute in abiding cultural, governmental, and religiously inclined rules and norm
Creativity and Innovation; always looking out for new ideas in creating innovation and carrying responsibility at hands
Excellence; Achieving the best result by giving the maximum effort
Strong Leadership; being visionary, creative, innovative, hardworking and dare to make changes in a better direction, and being responsible.
Synergy; working together to make the most of the potential given
Socio-cohesiveness and Social Responsibility; maintaining harmony and care for the surrounding communities.

Goals

The targets to be achieved by the Visual Communication Design Department, Sepuluh Nopember Institute of Technology are:

1. Academic field

Producing competitive graduates
Organizing programs that are able to drive towards an international reputation

2. Research field

Produce research that impacts on revenue generation, encouraging research whose products are worth selling
Produce paper that can increase h-index

3. Field of service

Applying science and technology to improve the economy

4. Field of infrastructure

Applying science and technology to improve the economy

5. Field of human resource

Competent human resources available for tri dharma

6. Field of Organization and Management

Availability of Organization and Work Procedures and comprehensive Standard Operating Procedure
Implementation of a quality management system at the Department level

Graduate Learning Outcomes (GLO) and Graduate Profile

Graduate Learning Outcomes (GLO)

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Code	Description of Graduate Learning Outcomes (GLO)
GLO-1	Capable of exemplifying attitudes and virtues indicative of a profound commitment to the divine, possessing noble character, demonstrating sensitivity to and concern for social and environmental issues, exhibiting respect for cultural diversity and pluralism, upholding the principles of law enforcement, and prioritizing the welfare of the nation and broader community. This is achieved through the application of innovation, creativity, and leveraging the inherent potential possessed by oneself and others.
GLO-2	Proficient in the examination and application of scientific and technological principles for the enhancement of expertise in visual communication design. Capable of rendering judicious decisions based on individual and collaborative endeavors, employing logical, critical, systematic, and innovative thinking to interpret and utilize outcomes effectively.
GLO-3	Competent in self-directed learning management and committed to personal development as a lifelong learner, with the aim of remaining competitive at both national and international echelons. This pursuit is geared toward making substantive contributions to problem-solving endeavors, underscored by a dedicated adherence to sustainability principles.
GLO-4	Proficient in the examination and application of theories and principles within the realm of visual communication design.
GLO-5	Competent in the exploration and application of knowledge about communication media.
GLO-6	Proficient in the examination and application of socio-cultural knowledge relevant to the field of visual communication design.
GLO-7	Competent in the examination and application of knowledge and skills in drawing, sketching, and prototyping.
GLO-8	Proficient in the exploration and application of creativity and design thinking.
GLO-9	Competent in the examination and application of management and marketing communication knowledge within the domain of visual communication design.
GLO-10	Proficient in the exploration and application of design research knowledge to generate comprehensive visual communication design projects.

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Graduate Profile

1. Freelance Designer

Freelance designers are designers who work without corporate obligations. They work independently according to the client’s requirements that are tailored to their respective schedules.

2. Graphic Designer

Become a professional in designing graphics from a combination of several design elements (color, illustration, typography, etc) using design principles (keseimbangan, kesatuan, kesinambungan, dll). And becoming someone needed for the branding process of a product.

3. Advertising agency

Moving in the field of advertising – advertising to promote a product.

4. Creative Director

In some creative industries in the modern era, the creative concept of a project is very much needed. While the ability of a visual communication designer is the only one to understand the psychology of a society so that what he creates can be targeted and attractive to many people. Besides, he will be able to understand a context of visual appearance that is appropriate to apply to his project.

5. Comics

Currently, the development of the comic book industry in Indonesia is quite rapid. Being a comic bookmaker is one of the choices for those of you who love reading and drawing because it’s an evolution from an illustration to a story.

6. Animator

Animators are tasked with creating animations that spread to the world of movies, television ads to console games.

7. Storyboard Director

Storyboard Director is tasked with overseeing, reviewing, and revising the storyboards created. They must ensure the quality and efficiency of the script visualization.

8. Photographer

Photographers are people who make pictures by capturing light from the subject with cameras or other photographic equipment.

9. Game Developer

In game creation, Visual Communication Design students can play a role in digital illustration, animation, user interface, to programming etc.

10. UI Designer

UI Designer has the task of organizing and designing interfaces either web, smartphone app, or software interface. They should prioritize the ease and clarity of the interface itself to maximize user interaction.

11. Publishing and Printing

Publishing can be understood as a private business entity or an agency that publishes printed materials or readings of various kinds to be later marketed. As for printing, the term is often heard accompanying the term publication. And the notion of printing itself is the instance that prints the author’s work in physical form after previously printed by the publisher.

Curriculum

Course Distribution per Semester

Course Code	Name of Compulsory Course	Credits
SEMESTER I
DV234101	2 Dimensional Basic Design	6
DV234102	Life Drawing	4
DV234103	Communication	3
DV234104	History of Visual Communication Design	3
DW234106	Design Thinking	2
		18

Course Code	Name of Compulsory Course	Credits
SEMESTER II
DV234201	3 Dimensional Basic Design	6
DV234202	Technical Drawing	3
DV234203	Typography	3
DV234204	Creativity Studies	3
SM234202	Mathemathics	3
		18

Course Code	Name of Compulsory Course	Credits
SEMESTER III
DV234301	Visual Communication Function	6
DV234302	Marketing Communication and Advertising	3
DV234303	Research Methodology	2
DV234304	Videography	3
DV234305	Creative Copywriting	3
DV234306	Photography	3
		20

Course Code	Name of Compulsory Course	Credits
SEMESTER IV
DV234401	Visual Communication Design Technology	6
DV234402	User Interface Design	3
DV234403	Digital Illustration	4
DV234404	Printing Technology	3
DV234405	Game Studies	2
DV234406	Visual Culture	2
		20

Course Code	Name of Compulsory Course	Credits
SEMESTER V
DV234501	VCD Socio Culture	6
DV234509	Motion Graphic	4
DV234510	Business Ethics	3
DV234511	Branding	3
	Elective Courses	4
		20

Course Code	Name of Compulsory Course	Credits
SEMESTER VI
DV234601	DKV Creativepreneur	6
DV234609	Design Management	3
UG234912	Indonesian	2
UG234916	Applied Technology and Digital Transformation	3
UG234913	Civics	2
	Elective Courses	4
		20

Course Code	Name of Compulsory Course	Credits
SEMESTER VII
DV234701	VCD Comprehensive	6
DV234702	Practical Work	3
DV234703	Capita Aesthetics	3
UG234901-906	Religion Courses	2
UG234911	Pancasila	2
UG234914	English	2
UG234915	Technopreneurship	2
		20

Course Code	Name of Compulsory Course	Credits
SEMESTER VIII
DV234801	Final Project	8
		8
TOTAL CREDITS		144

List of Elective Courses

Course Code	Name of Elective Course	Credits
SEMESTER V
DV234502	Comic and Graphic Novel	4
DV234503	Digital Content Creation	4
DV234504	Corporate Branding	4
DV234505	Arcade Game	4
DV234506	Basic CG Animation	4
DV234507	Experimental Photography	4
DV234508	Packaging	4
		28

Course Code	Name of Elective Course	Credits
SEMESTER VI
DV234602	Visual Books	4
DV234603	Immersive Creative Media	4
DV234604	Environmental Branding	4
DV234605	Serious Game	4
DV234606	Experimental Animation	4
DV234607	Cinematography	4
DV234608	Product Branding	4
		28

Practical Work and Final Project

Guidelines for ITS Visual Communication Design Practical Work Courses

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Below we provide Practical Work Course Guidelines which can be downloaded:

VISUAL COMMUNICATION DESIGN PRACTICE COURSE GUIDELINES
VISUAL COMMUNICATION DESIGN INTERNSHIP CONVERSION PRACTICE COURSE GUIDELINES

Practical Work Procedures and Forms

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Guidelines for Preparing a Final Project Report

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Below we provide a final project template that can be downloaded:

Final Project Procedures and Forms

Minutes of Presentation K2

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Final Project Evaluation

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MBKM Program

MBKM Program Information

Merdeka Belajar – Kampus Merdeka (MB – KM) Activity is a learning process carried out outside the Study Program both internally at ITS and outside ITS which consists of:

learning in other study programs within ITS;
learning in the same study program at a higher education institution outside ITS;
learning in other study programs at universities outside ITS; And
learning at non-university institutions.

The scope of MB – KM activities is 8 (eight) learning activities which include: