Branding and Communication Strategy Laboratory

Laboratory

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Branding and Communication Strategy Laboratory

About

A brief description profile of the lab:

Branding and Communication Strategy Laboratory (BRASKO) on advancing knowledge and skills in the field of visual communication design, with a particular emphasis on branding and communication strategies. Research areas in the laboratory. BRASKO encompasses various components, including: 1) Branding and Packaging, 2) Communication Strategy, 3) Design and Visual Media, and 4) Design Pedagogy.

Vision

To become a leading laboratory in research and development of science in the field of branding, packaging, and communication strategy to support the national creative industry and have a global perspective.

Mission

To contribute in the development of science in the field of branding, packaging, and communication through education, research, and community service activities, with a foundation in creativity, intellectual, managerial, strategy, and technology.

Tri Dharma of Laboratory Activities

Academic

to provide educational/teaching activities
to manage a course cluster
to facilitate laboratory work for students
to organize guest lectures
to provide research and thesis guidance for students

Research

to research
To increase the publication/HKI of research results

Community Service (ABMAS)

To conduct community service activities
To Publicate/HKI of community service results

DEVELOPMENT OF NETWORKS and COLLABORATIONS:

Public universities (PTN), Private universities (PTS), Foreign universities (PTLN)
Professional associations
Government agencies
Private sector/industry
State-owned enterprises (BUMN)
Society

PARTNERSHIPS

Domestic Companies

Institut Teknologi Bandung (ITB),
Institut Kesenian Jakarta (IKJ),
Universitas Trisakti, Jakarta
Universitas Sebelas Maret, Solo
Universitas Pembangunan Nasional ”Veteran” Jawa Timur,
Institut Teknologi Nasional (ITENAS), Bandung
Universitas Negeri Surabaya (UNESA),
Universitas Semen Indonesia (UISI)

International Companies

Asia University, Taiwan
Universiti Tunku Abdul Rahman (UTAR) Malaysia

Government

Surabaya City Government (Pemerintah Kota Surabaya)
East Java Provincial Department of Industry (Dinas Perindustrian Provinsi Jawa Timur)
East Java Provincial Department of Cooperatives and SMEs (Dinas Koperasi dan UMKM Provinsi Jawa Timur)
East Java Provincial Department of Education (Dinas Pendidikan Provinsi Jawa Timur)
Surabaya City Investment Office (Dinas Penanaman Modal (DPM) Pemerintah Kota Surabaya)
Surabaya City Cleanliness and Green Spaces Office (Dinas Kebersihan dan Ruang Terbuka Hijau (DKRTH) Pemerintah Kota Surabaya)
Surabaya City Education Office (Dinas Pendidikan Kota Surabaya)
Sidoarjo Regency Government (Pemerintah Kabupaten Sidoarjo)

BUMN

Garuda Indonesia
Perum PERURI
PT PJB Unit PJB Academy
PT Pertamina

Private Sector/Industry

ASTRA
MECHANIMOTION Entertainment (PT Mekanima Inspira Nagara)
Fanrong Studio
Hompimpa Animation Studio
LZY Visual Arts & Entertainment
Moziken Studi (Game Developer)
Tabletoys Boardgames Library

Society

The community and small and medium-sized enterprises (UMKM) around Surabaya and East Java

Research/Community Service Roadmap Branding And Communication Strategy

Profession Association Affiliate

National :

ADGI (Asosiasi Desainer Grafis Indonesia)
AIDIA (Asosiasi Desain Komunikasi Visual Indonesia)
ASPRODI DKV (Asosiasi Program Studi DKV Indonesia)

International :

DESIGN SOCIETY
Society for Experiential Graphic Design
Adobe Certified Associate (ACA)

Research Topics

Research in Art and Culture, explores sociocultural phenomena that occur in our local context in the field of visual communication design. We also contribute to the development of community and public service that is carried out periodically throughout the city and region. The program is developed according to the needs of the selected or proposed community and is often integrated into the Service Learning program.

Research Themes and Community Service

Branding & Packaging

Conducting research and development (R&D) in the fields of branding and packaging to improve product competitiveness and support the success of product marketing.

Communication Strategy

Conducting research and development (R&D) on communication aspects that can produce communication concepts and strategies to support the design of visual communication design effectively.

Design & Visual Media

Conducting research and development (R&D) on the design aspects and visual media to produce the right correlation between design and media to support the effectiveness of visual communication.

Design Pedagogy

Conducting research and development (R&D) of visual communication design, both in terms of theory, methods, and design science, to produce a more comprehensive body of knowledge in visual communication design.

Research and Community Service Themes

Branding and Communication Strategy Laboratory Research Topics

Head of Laboratory

Sayatman, S.Sn., M.Si.

Head of Laboratory

Laboratory Member

Email: atsilia@its.ac.id

Details

The Laboratory Activity

This laboratory is still in the early stages of development, it is too early to report results and impacts. However, as a Laboratory, it has developed and tested an online interactive platform with the participantsfrom leading groups (“knowledge community”) of content producers, journalists, researchers, opinion makers, and citizens to share and discuss information and knowledge on economic, social, and cultural development and ultimately influence the policy-making process. The goal is to involve the entire civil society in this initiative, which has been quite successful. We can refer to ongoing and upcoming services provided at the local and regional levels:

Developing a creative environment and facilitating the interactive creation process
Promoting innovative projects
Developing intelligence services and products
Facilitating and promoting new medium-sized business opportunities
Promoting an open innovation culture
Contributing to the policy decision-making process
Create a laboratory profile
Involve active lecturers and students in research and community service activities
Compile a research roadmap and research group
Organize public lectures or workshops that are in line with the laboratory’s competencies
Public lectures or workshops
Provide learning and practical facilities for students
Hold seminar and discussion programs that can be attended by students/High School Students
Optimize coordination with members
Curriculum development
Create national seminars/stadium general
Establish a research roadmap and research group
Monitor and evaluate the scientific works of members
Encourage members to write textbooks or others
Increase HKI registration, one of which is through research and thesis guidance
Collaboration with other universities

Publication

LECTURER	SCOPUS	GOOGLE SCHOLAR	SINTA
1. Sayatman, S.Sn, MSi	detail	detail	detail
2. Dr. Rahmatsyam Lakoro, S.Sn, MT	detail	detail	detail
3. Ir. Baroto Tavip Indrojarwo, M.Si	detail	detail	detail
4. Dr. Sabar, SE, M.Si	detail	detail	detail
5. Bambang Mardiono Soewito,S.Sn, M.Sn	detail	detail	detail
6. Denny Indrayana Setyadi, ST., M.Ds	detail	detail	detail
7. Senja Aprela Agustin, ST, M.Ds	detail	detail	detail
8. R. Eka Rizkiantono, S.Sn, M.Ds	detail	detail	detail
9. Yurif Setya Darmawan, ST., M.Ds	detail	detail	detail
10. Wisnu Wijaya, S.Sn., M.Sn	detail	detail	detail

Research

2023

entries per page

Search:

	Judul Penelitian	Ketua	Civitas	Dana
1	Entrepreneurial Orientation Pada Kinerja Start Up: Studi Moderator Kapasitas Absorptif Pada Tenant Inkubator Bisnis Perguruan Tinggi	Sabar SE, M.Si	Dosen	Dana Departemen
2	Rancang Bangun Media Edukasi Kebencanaan Spesifik Tempat	Dr. Rahmatsyam Lakoro S.Sn., M.T.	Dosen	Dana Departemen
3	Perancangan Mesin 35mm Bulk Film Loader Otomatis Ke Canister 35mm	Yurif Setya Darmawan S.T., M.Ds.	Dosen	Dana Departemen
4	Peningkatan Efektivitas Desain Pengalaman dan Antarmuka Pengguna dari Laman ITS dengan metode Double Diamond untuk mendukung Promosi & Citra ITS	Dr. Rahmatsyam Lakoro S.Sn., M.T.	Dosen	Dana Unit

Showing 1 to 4 of 4 entries

2022

entries per page

Search:

No	Judul Penelitian	Ketua	Civitas	Dana
1	Pengembangan Gaya Hybid Ilustrasi Dan Fotografi Sebagai Media Kampanye Sosial Protokol Kesehatan	Dr. Rahmatsyam Lakoro, S.Sn, MT	Dosen	Dana Departemen
2	Rancang Bangun Display Pameran Karya Desain Dengan Sistem Knock Down Berbiaya Murah	Denny Indrayana Setyadi S.T., M.Ds.	Dosen	Dana Departemen
3	Konsep Dan Strategi Digital Branding Untuk Pengembangan Pemasaran Umkm Di Era 4.0	Sayatman S.Sn., M.Si.	Dosen	Dana Departemen

Showing 1 to 3 of 3 entries

2021

entries per page

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No	Judul Penelitian	Ketua	Dana
1	Perancangan Galeri Online Departemen Desain Komunikasi Visual sebagai Media Pengarsipan Karya Desain & Penguatan HKI Mahasiswa dan Dosen	Denny Indrayana Setyadi S.T., M.Ds.	Dana Departemen
2	Desain Website Laboratorium Branding dan Strategi Komunikasi sebagai Media Informasi Kegiatan Tridharma untuk Peningkatan Kualitas Pendidikan Desain Komunikasi Visual	Senja Aprela Agustin, S.T.	Dana Departemen
3	Studi Ruang Virtual Untuk Terapi Alternatif Penderita Mabuk Laut	Bambang Mardiono Soewito S.Sn, M.Sn	Dana Departemen
4	Pengembangan Konten Website Laboratorium Media Kreatif Dan Digital Sebagai Sarana Peningkatan Kualitas Layanan Informasi Tri Dharma Pada Departemen Desain Komunikasi Visual	Sayatman S.Sn., M.Si.	Dana Departemen

Showing 1 to 4 of 4 entries

2020

entries per page

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No	Judul Penelitian	Ketua	Dana
1	Desain Alat Permainan Edukatif Kreasi Seni Batik Nusantara Menggunakan Metode Montessori Untuk Pasar Pendidikan Anak Usia Dini	Denny Indrayana Setyadi S.T., M.Ds.	Dana Departemen
2	Perancangan Mobile Apps Panduan Wisata Jelajah Kota Tua Surabaya sebagai Media Promosi Pariwisata	Senja Aprela Agustin ST., M.Ds	Dana ITS
3	Pengembangan Konsep Brand Identity ITS Menuju World Class University	Sayatman S.Sn., M.Si.	Dana ITS

Showing 1 to 3 of 3 entries

Community Services

2023

entries per page

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No	Judul Penelitian	Ketua	Civitas	Dana
1	Mural Pendidikan: Perancangan Mural Sebagai Media Pembelajaran di TK Pertiwi II Ngeni Kabupaten Blitar	R.Eka Rizkiantono S.Sn, M.Ds	Dosen	Abmas Tematik Departemen

Showing 1 to 1 of 1 entry

2022

entries per page

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No	Judul	Nama Ketua	Skema
1	Implementasi Web E-Commerce untuk Meningkatkan Promosi dan Pemasaran Produk UMKM Lokal di Sidoarjo	Sayatman, S.Sn., M.Si.	Abmas Berbasis Produk
2	Rancang Bangun Branding Tempat Hub-Connecting Wisata Kota Tingkat Kecamatan, Jalan Nias, Kec. Gubeng Kotamadya Surabaya, sebagai Upaya Pemulihan Ekonomi Warga Pasca Pandemi Covid-19	Denny Indrayana Setyadi, ST., M.Ds.	Abmas Berbasis Produk
3	Gerakan Seribu Desain Kemasan Produk OPOP (One Pesantren One Product)	Sayatman, S.Sn., M.Si.	Abmas Prioritas

Showing 1 to 3 of 3 entries

2021

entries per page

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No	Judul	Nama Ketua	Skema
1	Peningkatan Kualitas Desain dan Branding Kemasan Produk UKM Camilan Tradisional di Surabaya untuk Pengembangan Pasar Ekspor	Sayatman, S.Sn., M.Si.	Abmas Berbasis Produk
2	Kelas Kreatif Online dengan Media Video Tutorial Seni dan Kerajinan untuk Anak Usia 6-7 Tahun Komunitas Kampung Nelayan Cumpat Kecamatan Kenjeran, Surabaya, Jawa Timur	Senja Aprela Agustin, S.T.	Abmas Berbasis Produk

Showing 1 to 2 of 2 entries

2020

entries per page

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No	Judul	Nama Ketua	Skema
1	Strategi Branding Produk UKM Olahan Buah Mangrove sebagai Pendukung Pariwisata Taman Ekowisata Mangrove Wonorejo Surabaya, Studi Kasus: Merek SOMANO	R.Eka Rizkiantono, S.Sn.,M.Ds	Abmas Berbasis Produk
2	Pengembangan Branding Kemasan Produk Olahan Hasil Laut Untuk UMKM Di Kecamatan Bulak Dalam Rangka Meningkatkan Daya Saing dan Perluasan Pemasaran	Sayatman S.Sn., M.Si.	Abmas Reguler

Showing 1 to 2 of 2 entries