The development of digital technology today has given birth to an era of disruption that has brought profound changes in the business competition map, and also influenced consumer behavior. This development requires companies to look for new ways to innovate to stay competitive. Innovation includes not only about products or services but also business process innovation and business models.
Innovation Design Management combines three important aspects of innovation namely creative design, business strategy and information technology. The Innovation Design Management specialization will introduce students to the principles, practices and methods of design-led innovation, and provide the ability to be technical and methods to become business leaders. This program focuses on “design for innovation” as a special ability that can be applied in various business contexts in the current era of disruption.
Students will gain a thorough understanding of the design-based innovation approach and learn how to apply it in a complex business environment. Teaching in this program emphasizes analytical and creative thinking, and equips students with broad skills in communication, information technology, the ability to innovate, and critical thinking.
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