ITS KKN Community Sevices (Abmas) team with villagers at the Sumberwuluh Village Hall, Lumajang after the digital marketing training activity

ITS Campus News – Some people still poorly understand the size of the income opportunity that can be obtained from marketing through social media. Therefore, to provide a view of the magnitude of business opportunities through social media to increase residents’ income, the Real Work Lecture and Community Services (KKN Abmas) team from Institut Teknologi Sepuluh November (ITS) held a Digital Marketing training.

As an initial target, the training was carried out for the community in Sumberwuluh Village, Lumajang, last Saturday (3/9). As a training speaker, The Founder of Sahabatukmindonesia. id, Rosyida Rahmah, S.E. revealed that Indonesians spend more time surfing the internet and social media than watching television. The woman, who is familiarly called Ochy, said that this phenomenon is also in line with data from datareportal.com, which explains that social media users in Indonesia are constantly increasing every year.

Rosyida Rahmah SE when presenting material about digital marketing in front of residents at Sumberwuluh Village Hall, Lumajang as part of the activities of ITS KKN Community Sevices (Abmas) team

Ochy continued, it shows that digital media and the internet can be a marketing strategy worth trying. However, even though many marketing options can be done, it is still necessary to consider the right approach to increase promotion. “It is not only just about sharing sales info, but also using a strategy that can measure results and impacts,” said Ochy.

The record shows that in 2022, users of social media platforms in Indonesia, such as WhatsApp and Facebook, have reached more than 80 percent. Therefore, knowing the right way of marketing through these channels is essential. Even Google Maps, which is not included in the social media category, can support the existence of citizens’ businesses.

In this training, Ochy also presented tips for starting marketing practices on WhatsApp and Facebook. When trying to start marketing on WhatsApp, it is necessary to install the WhatsApp Business application and prepare a unique number for registration. Afterwards, complete the account profile from profile picture to domicile and business hours. Ochy suggested that residents reply to 20 messages per day as a warm-up.

Meanwhile, to advertise a business on Facebook, you only need to prepare attractive business photos, sentences, and titles that bind users. The first thing to do is clicking the shop image icon on Facebook, selecting the sell menu, then selecting the options for what items you want to advertise. Then fill in the photos and sentences that have been prepared, then apply the desired price. After that, follow the description of the item’s condition, brand, variety, and location.

Symbolic handover of paving tools from ITS KKN Community Sevices (Abmas) team (left) to the Secretary of Sumberwuluh Village, Samsul Arifin, at Sumberwuluh Village Hall, Lumajang

Meanwhile, The Leader of ITS KKN Community Sevices (Abmas), Vania Mitha Pratiwi, S.T., M.T. revealed that this training was a continuation of making bricks, paving blocks, and cast frames whose materials came from the eruption of Mount Semeru scattered in Sumberwuluh Village as raw materials for house construction. Vania expects that this activity will be able to increase the income and economy of Sumberwuluh Village residents who were affected by the eruption of Mount Semeru, at the end of 2021. (ITS PR)